Health Insurers See Sinking Public Image as a Rising Business Risk
-
Mar 21, 2025
If their annual filings with federal regulators are any indication, major U.S. health insurers know they have a public-perception problem — and they are concerned by it. But the big question, according to health policy and public relations experts, is how they plan to turn things around.
“For decades, the insurance industry has been acting its way into this reputation,” says Max Marcucci, who leads the global risk and reputation practice at Leidar, a communications consultancy. At each firm, “there probably needs to be some real reflection on…what actions could we take, as a company, to try to change people’s perceptions?”
Read more
© 2024 MMIT
The Latest
Meet Our Reporters
Meet Our Reporters
GAIN THERAPEUTIC AREA-SPECIFIC INTEL TO DRIVE ACCESS FOR YOUR BRAND
Sign up for publications to get unmatched business intelligence delivered to your inbox.