Radar on Medicare Advantage

Exclusive: AIS Health Finds 330 Medicare Advantage Plans Tailored to Veterans

  • Apr 03
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    Apr 03, 2025

    Medicare Advantage insurers in recent years have launched tailored plans, sometimes referred to as affinity plans, designed to serve the unique needs of a community within their service area. Veterans increasingly fall into this category, yet little is known about their health care utilization in MA versus the Veterans Administration (VA). AIS Health, a division of MMIT, estimates that approximately 897,000 individuals were enrolled in veteran-targeted plans as of February.

    Featuring military-associated words like Courage, Liberty, Patriot, Salute and Valor in their names, these plans promote extra benefits that “wrap around” enrollees’ VA coverage and the freedom to see more doctors and pharmacies outside the VA. Using February 2025 enrollment data from CMS, cross-referenced with insurer websites, press releases and benefits summaries, AIS Health identified at least 330 plans that were clearly designed for or marketed to veterans.

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    • Lauren Flynn Kelly

    Lauren has been covering health business issues since the early 2000s and specializes in in-depth reporting on Medicare Advantage, managed Medicaid and Medicare Part D. She also possesses a deep understanding of the complex world of pharmacy benefit management, having written AIS Health’s Radar on Drug Benefits from 2004 to 2005 and again from 2011 to 2016. In addition to her role as managing editor of Radar on Medicare Advantage, she oversees AIS Health’s publications and manages the health editorial staff. She graduated from Vassar College with a B.A. in English.

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Meet Our Reporters

Lauren Flynn Kelly

Executive Editor, AIS Health, and Managing Editor, Radar on Medicare Advantage

View Lauren Flynn Kelly's Profile

Angela Maas

Managing Editor, Radar on Specialty Pharmacy and Spotlight on Market Access

View Angela Maas's Profile

Leslie Small

Managing Editor, Health Plan Weekly and Radar on Drug Benefits

View Leslie Small's Profile

Tim Casey

Reporter, Health Plan Weekly and Radar on Drug Benefits

View Tim Casey’s Profile

Carina Belles

Reporter, Radar on Medicare Advantage and Spotlight on Market Access

View Carina Belles's Profile

Jinghong Chen

Reporter, Health Plan Weekly and Radar on Drug Benefits

View Jinghong Chen's Profile

Jill Drachenberg

Reporter, Health Plan Weekly and Radar on Drug Benefits

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