AAPI-Focused Plans Tap In-Language Providers, Messaging to Attract Seniors
-
Nov 21, 2024
As Medicare Advantage insurers attempt to differentiate themselves in competitive markets, plans have been springing up that specifically cater to the Asian American and Pacific Islander (AAPI) population, which has a large presence on the West Coast. During a recent Johns Hopkins University webinar, speakers discussed these as part of a growing group of “tailored plans,” which aim to serve specific populations such as racial minorities and the LGBTQ+ community. According to executives at two such plans, Medicare-eligible AAPI beneficiaries may have more linguistic customer service needs and preferences for culturally appropriate benefits and providers than traditional MA plans are used to providing.
Mark Meiselbach, Ph.D., a health economist and assistant professor at Johns Hopkins, says he and his colleagues have identified 61 tailored MA health plans serving about 46,000 total enrollees. Those are primarily targeting AAPI beneficiaries, and the vast majority are HMOs. Enrollment in such plans is “still fairly limited but rapidly growing,” observed Meiselbach during the webinar.
Read more
© 2024 MMIT
The Latest
Meet Our Reporters
Meet Our Reporters
GAIN THERAPEUTIC AREA-SPECIFIC INTEL TO DRIVE ACCESS FOR YOUR BRAND
Sign up for publications to get unmatched business intelligence delivered to your inbox.