Biden Admin Seeks Broader Review of Marketing Materials, But Will Trump Admin See Overreach?
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Dec 05, 2024
While the Joe Biden administration has applied many regulatory tweaks to the Medicare Advantage program in the name of improving the consumer experience, industry observers expect the incoming Donald Trump administration will take a more plan-friendly approach from multiple angles. One of those is with respect to sales and marketing, suggests longtime marketing executive John Selby, and there is “an expectation that the new administration will go easier on brokers who are really feeling pressured and stressed” by changes in a delayed proposal around compensation.
Meanwhile, a proposed rule issued on Nov. 26 contains multiple marketing-related changes for plan year 2026 that could be revisited by the Trump administration, sources tell AIS Health, a division of MMIT. The most significant of those proposals is “opening the lens back up” to a time when more marketing materials were subject to review, observes Steve Arbaugh, president and CEO of ATTAC Consulting Group.
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