Survey: Consumers Need More Help Picking Health Plans, Understanding Terms
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Mar 14, 2025
Most consumers do not understand some common health insurance terms and take less than an hour when choosing their health plan, according to a recent survey from the Employee Benefit Research Institute (EBRI). Paul Fronstin, Ph.D., EBRI’s director of health benefits research, tells AIS Health that the findings indicate plans, employers and brokers need to do a better job at explaining people’s benefits and encouraging them to make more informed decisions.
EBRI partnered for the 20th Consumer Engagement in Health Care Survey with Greenwald Research, a Washington, D.C., firm that surveyed 2,011 adults from 21 to 64 years old who completed their responses from Oct. 24 through Nov. 25, 2024. The sample included 1,549 people in traditional health plans and 462 in high-deductible health plans (HDHPs). EBRI received financial support for the survey from nine organizations, including the Blue Cross and Blue Shield Association, Cigna Healthcare and CareFirst, but Fronstin says EBRI has full control over what is published.
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