Premera Blue Cross Details Payer-Provider Partnership Success Story
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Mar 28, 2025
Although the number of primary care clinicians in the U.S. is declining in many areas, speakers at a recent webinar sponsored by the National Institute for Health Care Management noted that adopting value-based care and other models could help improve outcomes and the patient experience. They said one instance of an effective partnership between a payer and provider is the relationship between Premera Blue Cross, a Blues affiliate in Washington, and Kinwell Medical Group, a primary care medical group.
In late 2021, Kinwell opened clinics in Washington that exclusively serve Premera members. Romilla Batra, M.D., Premera’s chief medical officer, said during the webinar that the organizations are “coming together, sharing that data seamlessly, identifying problems like access, like mental health and together coming up with solutions….We also have actionable data, which a lot of primary care providers perhaps cannot have, and that’s where this partnership becomes really real.” More than 70% of people enrolled in Premera plans live within a 30-minute drive of a Kinwell clinic.
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