Insurers Weigh ‘Marketplace Integrity’ Rule, Find Some Proposals Wanting
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Apr 18, 2025
Health insurers, consumer advocates and other stakeholders are sounding off about the first Affordable Care Act marketplace rule proposed by the second administration of President Donald Trump. While the insurance industry voiced support for some proposals — like eliminating what it views as a problematic special enrollment period — other reviews of the Marketplace Integrity and Affordability Proposed Rule trended negative.
“This proposed rule on so-called marketplace integrity would make coverage more expensive, would make coverage cover less, would make coverage harder to get on and stay on — and will ultimately leave more Americans uninsured, living sicker, dying younger, and one emergency away from financial ruin,” Families USA Executive Director Anthony Wright said during an April 9 press call held by the consumer advocacy group.
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