News Briefs: Brokers React to UHC’s Decision to Cut Commissions
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Jun 18, 2025
UnitedHealthcare is pulling back on commissions for select Medicare Advantage plans, including many PPOs, prompting an outcry from industry associations representing agents and brokers. The National Association of Insurance and Financial Advisors (NAIFA) in on June 17 said it “strongly objects” to the insurer’s decision to eliminate agent commissions on more than 100 MA plans across the U.S. “Stripping away their compensation is not only disruptive but deeply irresponsible. It jeopardizes seniors’ ability to make informed decisions in a system that is already complex and confusing,” said NAIFA CEO Kevin Mayeux. The National Association of Benefits and Insurance Professional (NABIP) issued a similar statement warning of potential harm to beneficiaries. “At a time when seniors are grappling with rising costs, changing formularies, and overwhelming plan options, United Healthcare is cutting off the very people best equipped to help — licensed agents who know their communities, understand their clients, and act in their best interest,” argued NABIP CEO Jessica Brooks-Woods. “This is about prioritizing shareholders over seniors.” NAIFA, NABIP and other industry partners have advocated to Congress and CMS for restrictions on enrollment suppression tactics deployed by plans during the Annual Election Period, which was particularly notable during the 2025 AEP.
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