Caregiver Support Firms Focus on Linchpin of Medicare Advantage Enrollees’ Care
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May 01, 2025
Whether it’s a spouse, adult child or even a caring friend or neighbor, there’s often a caregiver assisting Medicare beneficiaries with some aspect of their health care. A recent Health Affairs study suggests there are 24 million family caregivers assisting older adults in the U.S. As Medicare Advantage has expanded to include more non-medical services in the plan benefit package, companies providing caregiver support in other markets such as Medicaid and employer-sponsored insurance are eyeing MA as an ideal extension of their services.
The CEOs of two such firms — Careforth and Cleo — tell AIS Health, a division of MMIT, that the caregiver is often operating behind the scenes but can play a very pivotal role in everything from improving member experience to closing gaps in care, all of which can impact the health plan’s Star Ratings.
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