Questions Abound About Optum Rx’s Cost-Based Pharmacy Pay Model
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Mar 27, 2025
Optum Rx’s new pharmacy reimbursement model, which the UnitedHealth Group-owned PBM unveiled on March 20, has been met with mixed reviews. One Wall Street analyst suggested the move could benefit both Optum and retail pharmacies alike, but a trade group representing community pharmacies was far more wary.
Whatever the ultimate impact is, the motivation for such a move is clear, says Ge Bai, Ph.D., a business and health policy professor at Johns Hopkins University.
“PBM reform is on policymakers’ radar,” she tells AIS Health, a division of MMIT. “Optum seems to be taking a preemptive step to align with what might soon be mandated.”
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