News Briefs: Covered California Says It Accidentally Shared Sensitive Info With LinkedIn
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May 02, 2025
Covered California, the state’s Affordable Care Act exchange, disclosed on April 28 that it inadvertently shared sensitive consumer data with LinkedIn. The exchange explained that it uses LinkedIn tools like LinkedIn Insight tags — pieces of code added to a website to track how visitors interact with the site — to “better understand consumer behavior and deliver tailored messages to help consumers make informed decisions about their health care options.” But Covered California said it discovered that the tags inadvertently collected some sensitive data from consumers, including first names, the last four digits of Social Security numbers, and other sensitive health information such as pregnancy status. “To our knowledge, access to this data was limited to Covered California credentialed users for the limited purpose of managing Covered California’s account,” the exchange said. But Covered California added that it is “reviewing its entire website and information security and privacy protocols to ensure that no analytics tools are impermissibly collecting or sharing sensitive consumer information.” The exchange also noted that all active advertising-related tags across the CoveredCA.com website have been turned off, as a precautionary measure.
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