Execs Discuss How Pandemic Shaped Consumer Engagement

Jun 19
Jun 19, 2021

Of all the changes that the COVID-19 pandemic has made to the health care system, one of the most lasting might be the manner in which it has forced organizations of all types to rethink how they engage with consumers.

At Anthem, Inc., for example, the pandemic helped accelerate executives’ efforts to streamline how individuals interact with the health care system, Anthem Chief Clinical Officer Anthony Nguyen, M.D., said during a June 9 panel discussion, titled “What Consumer Engagement Means Today,” during the World Health Care Congress Virtual conference. AIS Health moderated the session.
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Leslie Small

Leslie has been working in journalism since 2009 and reporting on the health care industry since 2014. She has covered the many ups and downs of the Affordable Care Act exchanges, the failed health insurer mega-mergers, and hundreds of other storylines spanning subjects such as Medicaid managed care, Medicare Advantage, employer-sponsored insurance, and prescription drug coverage. As the managing editor of Health Plan Weekly and Radar on Drug Benefits, she writes and edits for both publications while overseeing a small team of reporters who also focus on the managed care sector. Before joining AIS Health, she was a senior editor for the e-newsletter Fierce Health Payer, and she started her career as a copy editor at multiple local newspapers. She graduated with a dual degree in journalism and political science from Penn State University.