Bright Health’s Exchange Exit Casts Doubt About Startup’s Future

  • Oct 14, 2022

    Bright Health Group, Inc., a startup health insurer that has struggled to reach profitability, said on Oct. 11 that it will fully exit the Affordable Care Act exchanges next year and only sell Medicare Advantage products in Florida and California.  

    “I believe this is regulator driven,” says Ari Gottlieb, principal of the consulting firm A2 Strategy Group, who has been following the performance of newly public startup insurers such as Bright Health, Oscar Health, Inc. and Clover Health Investments Corp. Gottlieb points to the fact that 2023 rates have already been finalized for exchange plans, and Bright Health went back and forth with insurance regulators over rates in states like Florida — suggesting that, until recently, it planned to be in the individual/family plan market next year. 

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  • Leslie Small

    Leslie has been working in journalism since 2009 and reporting on the health care industry since 2014. She has covered the many ups and downs of the Affordable Care Act exchanges, the failed health insurer mega-mergers, and hundreds of other storylines spanning subjects such as Medicaid managed care, Medicare Advantage, employer-sponsored insurance, and prescription drug coverage. As the managing editor of Health Plan Weekly and Radar on Drug Benefits, she writes and edits for both publications while overseeing a small team of reporters who also focus on the managed care sector. Before joining AIS Health, she was a senior editor for the e-newsletter Fierce Health Payer, and she started her career as a copy editor at multiple local newspapers. She graduated with a dual degree in journalism and political science from Penn State University.

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